Car wrap advertising refers to the advertising of a product or service by covering all or part of a car in graphics to advertise a product or service.
When measured by price per impression, car wraps are the most cost effective method of advertising. Over a typical 5 year time horizon it costs only a fraction of a penny per impression. Unlike other forms of advertising such as newspapers, it is a one time cost that will reap benefits over many years.
A quality vehicle wrap should last a minimum of 5 years. A word of caution however, not all wraps are created equal. This is one area where the lowest price may definitely not be the best choice.
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